As a Media Writing Professor at Nanyang Technological University in Singapore, Marc Edge wrote and published his doctoral dissertation, Pacific Press: The Unauthorized Story of Vancouver's Newspaper Monopoly (New Star Books, 2001). As an associate professor in the department of Mass Communication at Sam Houston State University in Huntsville, Texas, he published a follow-up study, Asper Nation: Canada's Most Dangerous Media Company (New Star, 2007) in which he critically assesses the media control exerted by Izzy Asper's CanWest Global Communications network. "The book is less an indictment of Izzy Asper and his heirs," writes Edge, "than of a system that allowed them to gain control over so much of Canada's news media and use it to promote an ideological agenda." It's a combined look at the newspapers owned by Southam Inc., Conrad Black and the Aspers.

Edge explores the history and finances of North American newspapers and media conglomerates in Greatly Exaggerated: The Myth of the Death of Newspapers (New Star, 2014). He concludes that the newspaper business is still healthy and profitable.

The News We Deserve: The Transformation of Canada's Media Landscape (New Star, 2016) documents the most under-reported story in Canadian news: the behind-the-scenes takeovers, mergers, share swaps, regulatory maneuvers, and private ambitions that have reshaped the content and business models of today's print and online newspapers to privilege corporate profits and political influence over the goal of informing citizens. A driving force behind these incremental but radical changes has been share ownership and the influence of financial markets. While in the USA the tendency has been a focus on business and consumers' wallets, in Canada the media's new owners have strived for political power and influence.

As their readers move online and their advertisers look elsewhere, daily newspapers continue to be our main source of information, shaping citizens' understanding of the world, and their reactions to events. At the same time, continuing a long–term trend in media ownership, newsrooms have been gutted as new owners prioritize double–digit profit margins. Dwindling reporting staff is able to do less and less actual reporting, as they become more and more reliant on official releases and carefully tailored public relations handouts.In The Postmedia Effect: How Vulture Capitalism is Wrecking Our News (New star, 2023), Marc Edge takes Canada's dominant newspaper chain, Postmedia, as a case study laying bare the changes in news economics that over the past two generations have hollowed out the nation's newsrooms, undermining not just citizens' trust in what is reported to them, but the very foundations of a democracy steered by an informed electorate.

Edge worked as a legal affairs reporter for the Province (1983-93) and the Calgary Herald. As a former contributing writer for Hockey magazine, he also wrote Red Line, Blue Line, Bottom Line: How Push Came to Shove Between the National Hockey League and Its Players (New Star, 2004). Born in New Westminster, Edge has a Master of Labour and Industrial Relations degree from Michigan State University and a PhD in Mass Communication from Ohio University.

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The Postmedia Effect: How Vulture Capitalism is Wrecking our News by Marc Edge (New Star $25)

Review by Gene Homel (BCBW 2023)

Practically everyone seems to agree that a healthy independent media is vital to a free and democratic society.

Yet, Canadians haven’t paid much critical attention to their media industries. As Lawrence Martin, Globe and Mail columnist, wrote, “the media industry gets only a small fraction of the scrutiny that other powerful institutions do.” This, despite the concentration of financial ownership in foreign hands, and the dismantling of the mainstream media, especially newspapers.

BC journalist Marc Edge is the exception to this lack of scrutiny. He has published extensively on the newspaper industry, and now has written The Postmedia Effect: How Vulture Capitalism is Wrecking Our News.

Postmedia Network Canada Corporation is Canada’s largest newspaper chain with a near monopoly in Western Canada. The Vancouver Sun and Province are Postmedia products, as is the National Post.

Edge outlines the growing foreign financial control of the company and concludes that by 2016, Postmedia “was 92 percent owned by U.S. hedge funds that were skimming off most of its earnings as interest payments on the massive debt they also held.” Later manoeuvres have raised that figure to a whopping 98 percent.
A former Victoria publisher, Paul Willcocks, writing on The Tyee, a Vancouver-based online news source, queried, “Who really believes, no matter how elaborate the share structure, that the corporation is Canadian-owned at this point?” Vancouver reporter Ian Gill called Postmedia “essentially now just a debt service agency for an offshore hedge fund.”

Edge details the credit swaps, loans and debts typically used to acquire and hold media properties. A loophole in Canada’s 25 percent limit on foreign ownership of newspapers allowed that foreign position through Postmedia’s formation of a publicly traded company with two classes of shares.

Chatham Asset Management, the Postmedia hedge fund based in New Jersey, at one point installed David Pecker, the CEO of American Media Inc., on Postmedia’s board of directors. Publisher of the US-based National Enquirer, Pecker became notorious during a scandal involving his support of Donald Trump by purchasing and killing stories on Trump’s alleged sexual affairs.

Hedge-fund ownership of papers, initiated in 2010 by Postmedia, “has had a devastating effect on Canada’s news media,” writes Edge. “It has accelerated the decline of the newspaper industry by skimming the revenues of by far its largest chain off the top every month through debt payments.”

Another question discussed by Edge is media concentration. Over 90 percent of Canadian daily and weekly papers are held by Postmedia. In 2014 Toronto executive Paul Godfrey engineered Postmedia’s purchase of the Sun Media chain, later sold to Quebecor. The problem with media concentration is that it reduces the diversity of fact and opinion that is important in allowing media to play a constructive role in a democracy.

Diversity of opinion was also a victim of the Postmedia empire in more direct ways. Edge reports that top-down management directives ordered “all of its papers to shift to the political right, in an unprecedented, centralized fashion.” Political orders from Ontario apparently directed papers to support the oil and gas industries and question environmental science. The late Rafe Mair, Vancouver talk-show host, retired politician, and born-again environmentalist, maintained that Postmedia had “sold its soul to oil and gas.”

A hallmark of media concentration is massive closures of newspapers, particularly in smaller cities, that result from takeovers. In a 2017 swap-and-close deal, Postmedia and Torstar Corporation, owner of the Toronto Star and other papers, together traded 41 newspapers and closed 36. Torstar got 19 papers and closed down 15; Postmedia got 22 and closed all but one. Later, Torstar was taken over by a private investment firm, last June in merger talks with Postmedia. Closer to home in BC, deals between Black Press and Glacier Media brought about newspaper shutdowns on Vancouver Island and the Lower Mainland.

Combined, these media moves resulted in large layoffs of journalists and editors, and a loss of local and regional coverage. Edge argues that the newspaper business was more profitable than popularly believed—as a result of drastic cost cutting, layoffs and federal government bailouts, as well as the switch to paywalls—but profits are rarely invested in improved coverage.

And what was the oversight of Canada’s Competition Act and Competition Bureau when all this was happening? Edge shows that—in keeping with Canada’s traditional policy—there were no charges laid in the loss of newspaper competition.

Edge also criticizes the federal government’s bailouts, lobbied for and received by Postmedia and its peers, which in effect keep payments flowing to US hedge funds. He takes a dim view of the Online News Act (Bill C-18), passed last June after his book was published, which is designed to compensate Canadian media outlets for their news content that is linked on Google, Facebook and other social media. Both Google and Meta-owned Facebook then declared they would block Canadian news content on their platforms. The Act is intended to have these American giants either pay to post Canadian news or enter a CRTC-led binding arbitration, a similar process that led to a settlement in Australia, though Meta has said it will not negotiate. On this topic, Edge could be more mindful of Canadian sovereignty interests.

In 2022, Edge concludes, the Postmedia balance sheet threatened its interest payments to American owners. Ultimately, he predicts, Postmedia will sink, and it’s “probably best to let Postmedia fail rather than keeping it alive through serial bailouts so it could keep paying off the debt held by its New Jersey hostage takers…. What Postmedia produced mostly wasn’t journalism anyway, but instead a perversion of journalism.”

Edge hopes that something better will emerge from the ashes. Independent journalists and online publications provide an alternative to the sameness of the Vancouver Sun, the Montreal Gazette, and others. His book is a valuable guide to anyone concerned about current media issues. 9781554201976

Gene Homel has been a faculty member at universities, colleges and institutes since 1974, and taught Communications courses at Simon Fraser University.
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BOOKS:

Pacific Press: The Unauthorized Story of Vancouver's Newspaper Monopoly (New Star Books, 2001)

Red Line, Blue Line, Bottom Line: How Push Came to Shove Between the National Hockey League and Its Players (New Star, 2004)

Asper Nation: Canada's Most Dangerous Media Company (New Star, 2007) $21 978-1-55420-032-0

Greatly Exaggerated: The Myth of the Death of Newspapers (New Star, 2014) $21 978-1-55420-102-0

The News We Deserve: The Transformation of Canada's Media Landscape (New Star, 2016) 978-1554201211

Re-examining the UK Newspaper Industry (Routledge, 2022) 9781138603059

The Postmedia Effect: How Vulture Capitalism is Wrecking Our News (New Star, 2023) $19 9781554201976

[BCBW 2023] "Media"